Welcome to our Marketing & Design Blog! You'll find industry news, marketing tips, and information about new projects we're working on. For even more tips, info, and news, click on the icons below and you'll find a plethora of tips, tricks and news on Chicago Graphic Design, Chicago Web Design and Chicago Internet Marketing. Enjoy your time here because we have lots to share!
-- Geoff Fuller
One thing that makes it hard for businesses to do well in their internet marketing efforts, such as search engine optimization, is that they do not know what information or companies to trust.
Video is one of the dominating marketing tools for creative marketing agencies to use. However, consumers are very selective with their views, especially when consumers view videos on smaller screens like phones versus computers.
How can brands win and keep the attention of consumers on mobile devices?
It is April Fool's Day, which means that pranks are all over the place. Today, our Chicago marketing agency celebrates some of the best pranks surrounding brands, whether they were started by the brand or they were just a victim.
-- Geoff Fuller
More and more Millennials are entering the work force. With every wave of a generation that enters this portion of the world, that part of the world changes and becomes accustomed to their tendencies and demands.
As part of the creative marketing industry, our Chicago marketing company has noticed changes and trends that emerged in marketing and advertising with the rise of Millennials coming into the industry. There are approximately 75 million of them in the U.S. alone and together, they make up about 44 percent of the workforce in the country. There are several great things they are doing to the industry.
You may or may not have heard that new domain suffixes are hitting the market, two of the most concerning ones are .sucks and .porn. Others can be things like .marketing, .surfing, or whatever you want, really.
However, brands and celebrities alike are concerned about the two main ones we've mentioned. Why? Well, if a competitor or disgruntled group of consumers were to buy a .sucks domain about a company they didn't like, it could be damaging. Brands are not as concerned about the .porn domain, that is more of a concern for celebs. Could a .sucks domain be a branding nightmare for a company? Should brands buy these domains to prevent pranksters, haters, or their competition from ruining things?
Consumers have more access to more information these days than ever before. Someone can look up your company and view what is said about your business any time and from any where. The knowledge that a consumer can post a review about your company within minutes of an interaction is a potentially daunting thought.
Before hiring your company's services or buying a product, a consumer can research your company and its quality online and get a plethora of information within minutes; in fact, 85 percent of consumers use the web to research products/services before purchasing, according by our Chicago SEO company team. That's a lot of people. That is a lot of business that you could be losing if your business does not have proper reputation management.
If you have been looking at your Twitter at all the past week, then you have likely been seeing people talking about something called Meerkat. A newcomer in the social media world. The app arrived in Apple's App Store this past February so it has not had a lot of time in the public eye but the time it's had, it's done well with it. Here's what our Chicago marketing agency's social media marketing team found out.
Now that Selection Sunday has passed, brackets are being filled out and anticipation for the March Madness tournament is in full-swing.
With all the eyes that will be tuning into the tournament starting this week, brands are wondering when they should air ads so they get the best ROI. There are 67 games that will be aired during the tournament and that means hundreds of opportunities to get your brand name out there. During those 67 games, it is said that ad sales increase by 10 percent; digital advertising sales are responsible for $85 million of the money brands spend on advertising during the tournament.
Instagram, the most popular photo-sharing app there is for brands and consumers alike is grabbing brands away from Facebook in droves. Brands are posting more to Instagram than they do for Facebook.
One reason is because brands know that anything they post on their corporate Instagram profiles will appear in the feeds of all their followers.