Welcome to our Marketing & Design Blog! You'll find industry news, marketing tips, and information about new projects we're working on. For even more tips, info, and news, click on the icons below and you'll find a plethora of tips, tricks and news on Chicago Graphic Design, Chicago Web Design and Chicago Internet Marketing. Enjoy your time here because we have lots to share!


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5 Reasons Why Your Company Needs to Revamp Its Rewards Program

Lots of companies have rewards programs, it is a staple of having a business and marketing 101 these days; however, it can be tempting to keep the same old, outdated rewards program for decades. Yes, there is the age old adage, "Why fix what ain't broken?" That does not mean we can't progress.

Take some time to think about these questions: 

1. Does our rewards program help our business? 
2. When was the last time we made changes to it? 
3. Is it worth it? 


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Getting the attention of a parent who has a young child can be tough; they have a lot grabbing at their attention. These parents are planning meals, play dates, activities, and overall care taking of their children. Picking the best opportunities and locations to reach them is tough. 

Here are three ways to market to parents of young children.


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Instagram Video Makes a Huge Leap Forward- Videos Now Loop

That is right, ladies and gentlemen, Instagram's video feature now has the incredible ability to loop. While we are already familiar with this format with GIFs and Vine, Instagram users are sure to be delighted with the news. Why? It allows users to watch a video more than once, without having to hit the play button every time.


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A Review of the Advertisements from Super Bowl XLIX

Super Bowl XLIX was a stark contrast from Super Bowl XLVIII in terms of the score and the advertisements. Super Bowl 48 was a blowout in terms of the score and the ads were funny and fun, like usual; however, Super Bowl 49 was a much more interesting game, with a close score, yet the ads were largely sentimental and some were even sad (we're looking at you, Nationwide).


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What Are People Saying About Your Business Online? 

It might be time to get reputation management

The internet is wonderful thing, it allows us to be connecting with friends and family from around the country or world, to research basically any event from our couches in our PJs, and get front seats to our favorite shows, etc. When it comes to business, you can promote your business with search engine optimization, social media marketing, and other internet marketing methods. Your business can get good reviews and you can show them off! It's delightful.


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6 Great Lessons to Learn From a CMO

Being a Chief Marketing Officer, or CMO, can be a very hard job. It requires your creative mind to be in its best form and your leadership skills to match. A good CMO can take a company to the next level and beyond, while a bad CMO can bring it to ruins.

As the CMO from many brands, the creative director of our Chicago marketing agency has given six great lessons about what he learned from marketing in those duties.

With the Super Bowl just over a week away, everyone is buzzing about what we can expect to see with the ads. The ads that air during the game have come to be as popular, even more popular with some people, as the game itself.

Over the years, creative marketing agencies have put out some very good commercials for the game. However, some have performed better than others. Here is our list of top 10 Super Bowl ads of all time, according to our Chicago marketing company's advertising team.

10. Pepsi's ad, "New Can" (1991). The ad starred Cindy Crawford, showing off some fabulous new Pepsi cans, not to mention her cutoffs.













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How To Be Brand Compliant and Creative in Social Media Marketing

If you ask a social media marketer about their thoughts on "brand standards" then you will likely get some.. interesting responses. What are brand standards? They are standards created for a brand to make sure there is a uniform look, messaging, and feel across their outlets; the brand standards can sometimes be limiting, at least feel that way, in ways of creativity and content creation.


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The Top 10 Best-Loved Brands of 2014

YouGov has been tracking the brands of the world and each year, we get a report saying which ones rank where; this year, there is no surprise as to why these ten brands are up there. The team at our creative marketing agency is actually pretty excited about this list.


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Learn How to Blog Consistently and Not Get Burned Out 

Blogging can be something that sucks your creative juices dry. You always have to think up creative content, make it compelling and worth reading, and have enough to talk about. It can be very tiring to blog consistently, for a long period of time, without burning out.