We love marketing. We love marketing for ourselves and for our clients as well. It comes from an innate understanding of our client's needs, and their customers' needs. What we develop, whether it is a brochure or a website is built around those needs. Anyone that has a business has a desire to grow, and there are a few principles we live by in order to help expand and grow our client's business. It starts with organic growth and there are four different ways to do this:
- Acquire more customers
- Persuading those customers to buy your products
- Persuading those customers to buy more expensive products
- Persuading those customers to buy more profitable products
As you can see, it's about persuasion, and what is marketing but a form of persuasion? By doing these four things, these can increase your revenue and profits, but there needs to be a focus. That is acquiring the customers to persuade. The larger your customer base, the easier the last 3 steps will be. Here are a few tips:
Using Marketing to Get More Customers
Spend time researching and get help in creating a strategic marketing plan. Guide your product design and development to reach out to customers you aren't currently attracting. Price your products and services competitively. Develop your message and materials based on the needs of your target market.
The Importance of a Target Market in Small Business
When it comes to your customers keep in mind the importance of target marketing. The reason this is important is that only a proportion of the population is likely to purchase any products or service. By taking time pitch your sales and marketing efforts to the correct niche market you will be more productive and not waste your efforts or time. It's important to consider your virtual segmentation by selecting particular verticals to present your offerings to. Those verticals will have the particular likelihood of purchasing your products and services. Again, this saves you from wasting valuable time and money.