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New Years Eve and the New Year is prime time to add new products, services, revamp old brands and marketing materials. Especially with the heavy advertising leading up to the Holidays, creative ideas are bound to arise. New Year's Eve and planning for 2012 is no different! You can market your new products with a party on New Years Eve with glossy mailers, Invitations and email blasts with coupon codes to track your success. Beyond that, here are a few more ideas to market your business on New Years Eve and in 2012.

• Assist with Customer Resolutions

  Everybody has a New Year's Resolution for 2012, even your clients and customers. Give your customers extra incentive to follow you into the new year with direct marketing campaigns pointing out key areas where your company excels versus the competition. Do you have great repair support? Do you offer robust product warranties? Try making these into a 'resolution' type advertisement like so: "This year, I'll never lose coverage on my products with XYZ Company." There are several directions you could go in, but customize them to your company's high points: no harassing sales calls, no long hold times, etc.

• Advertise

  No matter what you're going to do this New Years and in 2012, you'll need to advertise those products and services. Whether you're doing online marketing, banner advertising or a billboard, advertising is the only way to get customers in your door. The competition is heavy this time of year, so make sure you hire a graphic design firm for all your end of year needs. Also - make sure your marketing pieces are in the mail. In fact, if they're not in your customer's hands by now, it's too late! Above all, make sure your materials are well rounded and take advantage of opportunities that are available in order to start the New Year off on the right foot.

• Target the Right Customers

  As with any New Year product, service or advertising campaign, make sure your promotions are targeted at the right audience. A great mailing list is essential to getting your message to the right people. You can either use your own or you can use one that is refined by a mailing list for a more powerful direct marketing campaign.

Questions or comments? Contact us today for more information about marketing and branding your business in the new year.