Welcome to our Marketing & Design Blog! You'll find industry news, marketing tips, and information about new projects we're working on. For even more tips, info, and news, click on the icons below and you'll find a plethora of tips, tricks and news on Chicago Graphic Design, Chicago Web Design and Chicago Internet Marketing. Enjoy your time here because we have lots to share!
Why It's Important to Review & Edit Everything
Any professional copywriterknows that you must review and edit copy before it goes to publish, on a product, packaging, anywhere. If there is no editing done, or a lacking edit is done, then there can be mistakes made.
Blogging can be intimidating. Whenever our SEOteam suggests blogging to clients, they are often greeted with a look of shock, stress, and frustration by the client. In fact, the number one response is, "I don't have time to blog." A quick second response is, "I don't know how."
Well, our Chicago marketing companycan help you with both. We can help you understand how to blog. And if you just don't have time to do it, we can help with that, too.
Facebook Makes Another Change for Marketing
Facebook has made yet another change that makes it harder for brand pages to be seen; the social media giant updated its newsfeed algorithm so brand pages are more inferior to personal posts. So, basically, non-business material from your friends and family will get much more visibility than the business posts from the brand pages you've liked.
This sounds a lot like announcements we've heard before!
Coca-Cola is Bringing Back "Share a Coke" Campaign
Last year, Coke launched their "Share a Coke" campaign, which featured personalized cans and bottles. Consumers could find cans and bottles with names of friends and families and could submit their own names.
The campaign was immensely successful; it helped Coke achieve a 19 percent growth last year.
So of course Coca-Cola would bring this campaign back. And with any sequel, it is bigger and better than ever. This time around, Coke is adding 1,000 names to be placed on Coke, Diet Coke, and Coke Zero cans and bottles. This is 4x as many names. Some of the new names include Annie, Adriana, Krista, Dennis, Colleen, Angelina, Eddie, and more.
Startups are everywhere. It seems like every day, we have a dozen new startups in the country. For many startups, the trend for creating a name is to go with something bizarre. They take a word and eliminate the vowels or they create a new word entirely. For example, Thoof. Qoop. Etc. Have you heard of either of those? Probably not since they're defunct.
How to Win Key Moments with Video
Video is one of the dominating marketingtools for creative marketing agencies to use. However, consumers are very selective with their views, especially when consumers view videos on smaller screens like phones versus computers.
How can brands win and keep the attention of consumers on mobile devices?
6 of the Best Brand Pranks
It is April Fool's Day, which means that pranks are all over the place. Today, our Chicago marketing agencycelebrates some of the best pranks surrounding brands, whether they were started by the brand or they were just a victim.
How Millennials are Altering the Way Marketing Agencies Operate
More and more Millennials are entering the work force. With every wave of a generation that enters this portion of the world, that part of the world changes and becomes accustomed to their tendencies and demands.
As part of the creative marketingindustry, ourChicago marketing companyhas noticed changes and trends that emerged in marketing and advertising with the rise of Millennials coming into the industry. There are approximately 75 million of them in the U.S. alone and together, they make up about 44 percent of the workforce in the country. There are several great things they are doing to the industry.