Welcome to our Marketing & Design Blog! You'll find industry news, marketing tips, and information about new projects we're working on. For even more tips, info, and news, click on the icons below and you'll find a plethora of tips, tricks and news on Chicago Graphic Design, Chicago Web Design and Chicago Internet Marketing. Enjoy your time here because we have lots to share!

brands use nostalgia to win millennials image

--Geoff Fuller

Brands continue to capitalize on our love for nostalgia and vintage things. Especially with Millennials. The latest brand to go with this marketing strategy is KFC.

The brand is bringing back their famous founder, Colonel Sanders, back from the dead…. sort of. Col. Sanders died 35 years ago but he is being reincarnated by Darrell Hammond, former SNL star.

importance of transparent marketing image

-- Geoff Fuller

The word "transparency" gets tossed around a lot in the creative marketing and advertising world(s). Unfortunately, it can also be mentioned so much that it almost loses meaning; agencies begin to say they're transparent yet they are anything but transparent.

When a company or vendor does not have transparent business practices, our team at Integraphix becomes suspicious; why would we want to have a strategic partnership, investing our clients' time and money with someone we can't trust? The answer is quickly and importantly, "No."

why brands love enthusiastic influencers image

-- Geoff Fuller

When it comes to consumers, the best ones that brands can tap into are the enthusiastic influencers. The influencers who are enthusiastic are the real influencers that brands want to utilize; they hold a certain level of persuasion via their excitement and obsession over brands, products, services, etc. When they talk about something they are passionate about, it often gets their audience excited, too.

Enthusiastic influencers are often the people you know who spend time researching a product for you, without your request. You want a new guitar? They've researched some for you.

corporate social media habits to avoid image

-- Jane Gozenpud

Doing social media for your business is becoming a necessity in 2015. Nay, it is a necessity. With the millions of people on Facebook, Twitter, Instagram, Pinterest, and Google Plus, not pursuing corporate social media can lead to missed sales and connections.

The key is that a company's social media has to be good. When a company utilizes poor social media tactics, it can be as bad as not doing social media at all.

twitter rolling out autoplay video feature image

--Jane Gozenpud

Twitter is very close to releasing the much-awaited autoplay video feature; this will finally give digital marketers the ability to air their content in a necessary format. The feature should launch by the end of June and has been the subject of many sales pitches from Twitter.

blogging tips for beginners image

--Geoff Fuller

Blogging can be intimidating. Whenever our SEO team suggests blogging to clients, they are often greeted with a look of shock, stress, and frustration by the client. In fact, the number one response is, "I don't have time to blog." A quick second response is, "I don't know how."

Well, our Chicago marketing company can help you with both. We can help you understand how to blog. And if you just don't have time to do it, we can help with that, too.

Facebook updates post visibility algorithm image

-- Jane Gozenpud

Facebook has made yet another change that makes it harder for brand pages to be seen; the social media giant updated its newsfeed algorithm so brand pages are more inferior to personal posts. So, basically, non-business material from your friends and family will get much more visibility than the business posts from the brand pages you've liked.

This sounds a lot like announcements we've heard before! 

business tips for entrepreneurs image

--Geoff Fuller

Succeeding in business can be very hard to do. Businesses [generally] don't get lucky and fall face-first into money and have a dedicated target market handed to them. 

When you start a business, you need to know a thing or two about good business if you want your business to take off, someday.