4 Tips for Making Sure Your Campaign is Optimized for the Holiday Season
Even just a couple of years ago, it was nearly impossible for brand marketers to make a real, personal relationship with consumers. In 2014, it is completely normal and expected.
Getting that genuine, appreciative reaction from consumers is not something easily done. Consumers want to see that they are appreciated and noticed, not part of a canned response. The brands have to engage with consumers at the right time and place.
Instagram Has 300 Million Users and Verified Badges
It is the age of the selfie. Instagram recently announced it has an impressive user base of 300 million people each month. This launches the social photo-sharing app ahead of Twitter, who only has 284 million monthly users.
What began as a dream four years ago between two friends has exploded into a global community, which has more than 70 million photos and videos shared on the app every day.
How to Get Verified on Twitter
Getting that little blue cloud looking thing with the white checkmark in it is the goal of many Twitter users, especially those trying to become "famous". For many Twitter users, it is the end-all-be-all of social media existence.
Nissan Plans to Return to the Super Bowl Ad Roster
After nearly 20 years of sitting on the sidelines, Nissan USA will return to the Super Bowl ad lineup with a nice, 60 second during the 2015 Super Bowl.
Prior to this, the last ad the company ran for the NFL championship game was back in 1997; the game was between the Patriots and the Packers. The Packers won 35-21 in New Orleans.
There are lots of things we can always take away from the Christmas season, beyond just some gifts, we can also take away some great marketing lessons from Santa Claus. We can learn things such as listening, customer service, consistency, uniqueness, and remaining current.
A Quick Guide to Programmatic Advertising and the Private Marketplace
The concept of premium programmatic is hot and man, is it catching on! The top brands in the advertising industry are loving the idea of automated digital campaigns more and more; brands like Cadillac, CBS, and major publishers are jumping on the wagon.
Realistic "Barbie": A Doll That Comes with Real Body Dimensions & Looks
We have all heard how unrealistic certain dolls are in terms of looks and body dimensions, Barbie coming under fire for that quite a bit. However, a new doll is hitting store shelves that has the body dimensions and appearance of an average 19 year old girl.
The Lammily doll has all the body proportions of the average 19 year old girl, based on data gathered from the CDC. The doll, created by Nickolay Lamm, a 26 year-old creator, comes with stickers to add to the doll that give her acne, cellulite, scars, stretch marks, tattoos, stitches, cuts, or moles.
Business and Branding Tips from Richard Branson-- the Virgin Mobile Guy
Growing your business is all about getting the right moves, marketing your business the right way, getting the right branding done with logo design, color schemes, taglines, etc. It is also about knowing how to appeal to the target market.
Here are 6 tips from Richard Branson about how to grow your business.
First: Know what your mission is….
10 Best Corporate Slogans of All Time
History is filled with a lot of great things. Some of those things are corporate slogans. We all can remember those slogans we've heard in ads on TV or radio throughout our lives. Some of the slogans we heard used in ads as kids are still being used 20-30 years later.
8 Digital Marketing Tips for Getting Through to Millennials
Marketing to Millennials can be tough gig. As a generation full of people who have lived in such a time of change right when they were most vulnerable, they have come to have different consumer behaviors than other generations prior. Now, many of them have purchasing power and it can be hard to know what they want-- the generation is known for quickly changing its mind.