A Quick Guide to Programmatic Advertising and the Private Marketplace
The concept of premium programmatic is hot and man, is it catching on! The top brands in the advertising industry are loving the idea of automated digital campaigns more and more; brands like Cadillac, CBS, and major publishers are jumping on the wagon.
Realistic "Barbie": A Doll That Comes with Real Body Dimensions & Looks
We have all heard how unrealistic certain dolls are in terms of looks and body dimensions, Barbie coming under fire for that quite a bit. However, a new doll is hitting store shelves that has the body dimensions and appearance of an average 19 year old girl.
The Lammily doll has all the body proportions of the average 19 year old girl, based on data gathered from the CDC. The doll, created by Nickolay Lamm, a 26 year-old creator, comes with stickers to add to the doll that give her acne, cellulite, scars, stretch marks, tattoos, stitches, cuts, or moles.
Business and Branding Tips from Richard Branson-- the Virgin Mobile Guy
Growing your business is all about getting the right moves, marketing your business the right way, getting the right branding done with logo design, color schemes, taglines, etc. It is also about knowing how to appeal to the target market.
Here are 6 tips from Richard Branson about how to grow your business.
First: Know what your mission is….
10 Best Corporate Slogans of All Time
History is filled with a lot of great things. Some of those things are corporate slogans. We all can remember those slogans we've heard in ads on TV or radio throughout our lives. Some of the slogans we heard used in ads as kids are still being used 20-30 years later.
8 Digital Marketing Tips for Getting Through to Millennials
Marketing to Millennials can be tough gig. As a generation full of people who have lived in such a time of change right when they were most vulnerable, they have come to have different consumer behaviors than other generations prior. Now, many of them have purchasing power and it can be hard to know what they want-- the generation is known for quickly changing its mind.
Marketing Lessons from Thanksgiving
It is that time of year when we get to dive into some of the best home cooking we have ever had, perhaps made. Of course, there is a lot of good that comes with the holiday; we get to see and talk to people we don't get to see often, we get to reminisce, and we get to look ahead.
Of course, some of the good things that come with Thanksgiving expand to business and marketing. As a creative marketing agency, we have noticed there are similarities between Thanksgiving prep and business. Enjoy.
6 iPhone Apps Every Graphic Designer Needs
Sometimes, as a graphic designer, you find you get bit by the creative bug at random moments. Sometimes, even when you do not have your computer or iPad with you; this means getting things done on your phone.
Google Penguin 3.0: What It Is & How to Deal With It
So last week, Google rolled out its latest Penguin update, Penguin 3.0. For those of us in the internet marketing world, specifically search engine optimization, we tend to shake at our keyboards when we hear about a new Google Penguin (or Panda) update.
8 Tips for an Effective Marketing Campaign
The point of advertising is to increase your reach and exposure with the public, especially with your target market. However, that does not work when you are not doing advertising correctly. As a small business, you don't have an unlimited budget, so advertising dollars have to count.
Why Do Marketers Use Facebook Despite Thinking It Is Ineffective?
Facebook remains as one of the most popular tools for marketers in social media marketing. Despite this popularity, many marketers (about 57 percent of those in the US) believe that Facebook has become ineffective at being a promotional tool.