How To Create a Business Name You Can Be Proud Of
"...What's in a name? That which we call a rose by any other name would smell as sweet…" from Romeo & Juliet by William Shakespeare is one of the most quoted lines in theater history. It brings a good question to mind, "What's in a name?"
There is a lot that goes into a name and more than just a group of vowels and consonants. Especially when it comes to the success of your small business, according to our New York City marketing agency. The right name can be a big part of success; the wrong name can be a business's demise.
Find Out How App-Install Ads Can Be a Game Changer in Digital Marketing
Facebook and Twitter have become powerhouses in the mobile advertising world and a big role in that have been mobile app-install ads. However, now Pinterest wants in on the action.
To dive deeper into this story, our Charlotte marketing company team has done a bit of research on behalf of our Chicago marketing company.
3 Characteristics of Successful Word-of-Mouth Marketing
This post is brought to you by our Los Angeles marketing company team.
Every brand has something interesting about its history, they have a story worth telling. Many brands do this with digital marketing, such as social media marketing, while others take to other means of marketing. Some brands like to use an old, yet still very potent form of marketing, word-of-mouth marketing.
Why is WOM so powerful, even in an age when we have technology everywhere? It has to do with trust and personal relationships. Brands want nothing more than for consumers to trust them and to develop a personal relationship with their target market(s). WOM primarily travels through human-to-human interaction, such as talking with a friend or family member.
6 Major Marketing Strategies to Learn from Apple
With another year under its belt, and a $56.6 billion net worth (some have alleged it's actually in the trillions), it is safe to say that Apple has marketing down to a science. Does Apple make good products? Yes. Do they make the best? That's up for discussion. Do they make you believe they make the best? Yes.
5 Reasons Why Your Company Needs to Revamp Its Rewards Program
Lots of companies have rewards programs, it is a staple of having a business and marketing 101 these days; however, it can be tempting to keep the same old, outdated rewards program for decades. Yes, there is the age old adage, "Why fix what ain't broken?" That does not mean we can't progress.
Take some time to think about these questions:
1. Does our rewards program help our business?
2. When was the last time we made changes to it?
3. Is it worth it?
Getting the attention of a parent who has a young child can be tough; they have a lot grabbing at their attention. These parents are planning meals, play dates, activities, and overall care taking of their children. Picking the best opportunities and locations to reach them is tough.
Here are three ways to market to parents of young children.
Instagram Video Makes a Huge Leap Forward- Videos Now Loop
That is right, ladies and gentlemen, Instagram's video feature now has the incredible ability to loop. While we are already familiar with this format with GIFs and Vine, Instagram users are sure to be delighted with the news. Why? It allows users to watch a video more than once, without having to hit the play button every time.
A Review of the Advertisements from Super Bowl XLIX
Super Bowl XLIX was a stark contrast from Super Bowl XLVIII in terms of the score and the advertisements. Super Bowl 48 was a blowout in terms of the score and the ads were funny and fun, like usual; however, Super Bowl 49 was a much more interesting game, with a close score, yet the ads were largely sentimental and some were even sad (we're looking at you, Nationwide).
What Are People Saying About Your Business Online?
It might be time to get reputation management
The internet is wonderful thing, it allows us to be connecting with friends and family from around the country or world, to research basically any event from our couches in our PJs, and get front seats to our favorite shows, etc. When it comes to business, you can promote your business with search engine optimization, social media marketing, and other internet marketing methods. Your business can get good reviews and you can show them off! It's delightful.
6 Great Lessons to Learn From a CMO
Being a Chief Marketing Officer, or CMO, can be a very hard job. It requires your creative mind to be in its best form and your leadership skills to match. A good CMO can take a company to the next level and beyond, while a bad CMO can bring it to ruins.
As the CMO from many brands, the creative director of our Chicago marketing agency has given six great lessons about what he learned from marketing in those duties.