Google Penguin 3.0: What It Is & How to Deal With It
So last week, Google rolled out its latest Penguin update, Penguin 3.0. For those of us in the internet marketing world, specifically search engine optimization, we tend to shake at our keyboards when we hear about a new Google Penguin (or Panda) update.
8 Tips for an Effective Marketing Campaign
The point of advertising is to increase your reach and exposure with the public, especially with your target market. However, that does not work when you are not doing advertising correctly. As a small business, you don't have an unlimited budget, so advertising dollars have to count.
Why Do Marketers Use Facebook Despite Thinking It Is Ineffective?
Facebook remains as one of the most popular tools for marketers in social media marketing. Despite this popularity, many marketers (about 57 percent of those in the US) believe that Facebook has become ineffective at being a promotional tool.
3 Reason Crowdsourcing Helps Your Content Marketing
As the role of content marketing comes of age and matures, marketing agencies have to figure out the best channels for their content and gain the greatest ROI. However, the costs to do so can be intimidating, at least to do so effectively. This begs the question: what are you to do if your budget is already stretched thin? The answer is crowdsourcing.
Halloween is one of the great holidays because it is the one day a year you can wear a costume and do so without public ridicule. As much fun as the day is, it can also provide us with some marketing tips because of all the things that go on with the day.
How To Use Instagram for Marketing
Instagram is one of the most popular social media apps in the world. Many companies have added the platform as one of the ways to accomplish social media marketing. When you think about it, it's a great way to showcase your business, at least, if your products or services benefit from lots of visual exposure.
How to Use Pinterest for Marketing
When you decide to do social media, you have to consider which social platforms would be the best for your business. Why? Well, not every social platform is going to be great for your business; some will suit you better than others. Depending on your business, you may find that Pinterest is going to be great; such examples would be culinary or art based businesses.
How to Avoid a Rebranding Disaster
Rebranding a business can be a smart move but it is always riddled with risk. Even some of the best and biggest corporations out there have undergone rebranding efforts and emerged a battled, bruised, and broken warrior. Good branding is both a science and an art; it takes precise calculation based on research while also utilizing creativity.
7 Mistakes to Avoid to Get Successful B2B Marketing
It can be really tough to do successful B2B marketing, it really is. To blog about the small niches can be really hard to create good content for. As a marketing firm, we have seen plenty of examples of bad content marketing from businesses.
Successful marketing requires planning, strategizing, and dedication. What are things to avoid in order to have successful marketing?
The Number One Reason to Hire a Graphic Designer
Sometimes you know your company needs a new logo or perhaps some new branding and you think, "We can do it ourselves!" And while that avenue will save you money, it will likely not give you the result you want, nay, the result you need.
So why should you hire a professional graphic designer?