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Natural Choice Rebranding - New product Launch Already established as a manfacturer, Natural Choice wanted a fresh face to the consumer. The new look created a "drink" company branding like the Ice Mountain, Pepsi and Coca-Cola brands. The NEW look along with the new product launch of the ION, has created quite an industry buzz. The new look, new strategy, and new marketing campaign has increased company sales by 35%.

Clean. Simple. Smart Filter Direct Mail Postcard

The "Simple" incorporated the use and changing of the filters. A series of 6 different filters could be used to filter the water and placed in the ION cooler.